ASOS pop-up event
On Thursday June 12th, ASOS hosted an opening party for its very first New York City Pop-Up store in SoHo. Attendees enjoyed signature cocktails and hors d’oeuvres, snapped pictures in the branded photo booth, personalized Nikes at the sneaker charm bar, browsed the latest summer collections, and posed for photos in their most fashionable looks wearing ASOS!
DJs Dylan Ali and Lumia Nocito set the vibe for the party with a curated soundtrack. Select press received an exclusive preview of the store before opening to the public and the party.
Top editor attendees included Vogue, Refinery29, NYLON, GQ, Vanity Fair, The Cut, Byrdie, Bustle, Elite Daily, CR Fashion Book, New York Post, Popsugar, Men’s Health, Coveteur, Essence, Daily Front Row, US Weekly. Top KOL attendees included Annalise Azadian, Bayli, Clara Perlmutter, David Kim, Hannah Sider, Mieke Visser, and Pierrah Hilaire, Amanda Hercules, Milan Wheaton, Gaby Aleixandre, Devyn Winkler, Yolande Macon, Many Omitto and more.
Images courtesy of @kimmfeliz, @bellekornberg, @chocodamiix, @maya.beatrizz, @madysenclarke, @itslaurenaymond, @jackkmcdonagh, @lumia.nocito, @baylimusic, @watchitallfallout, @ty.rora, and Factory PR
Event KPIs
270 Total Attendees (27 Press, 118 Influencer)
23 Total Placements
265 Million Press Impressions
Social Overview
269 Total Creator Posts
1.34 Million impressions
$269,400 Earned Media Value
16.93K Engagements