Undercover Hustlers podcast

A storytelling podcast exploring the realities of balancing ambition and everyday life.

I built this podcast as a space for everyday hustlers to tell the truth behind the grind. I handled each step of production — from shaping the episode themes to recording, editing, and designing the visuals. My goal was to create content that feels real, conversational, and creatively bold.

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Podcast social presence

Instagram feed

Instagram served as the central space for building connection and sharing the podcast in real time. The content strategy focused on motivational short-form videos, personal branding voiceovers, and episode snippets that invited conversation and encouraged listeners to explore the full episodes. Alongside this, curated inspirations such as Pinterest finds, music that matched the mood, and everyday reflections helped extend the tone and world of the podcast beyond audio alone. The result was a cohesive and expressive visual ecosystem where listeners could engage casually, discover something relatable, and feel part of an ongoing dialogue.

Some people kill your momentum without even trying.
It’s not always intentional— but you should avoid the constant complainer, the lowkey hater, or the one who only shows up when they need something.

👀 The Quiet Hater
🤝 The Opportunist

This season of my life is about moving softer but smarter.
I’m done sprinting without direction.
I want structure that still feels like me.
Routines that hold me, not suffocate me.
Silence that speaks louder than the noise.

Today’s reset

Sunday Reset 🩵
You can’t give your best if you’re running on empty.
Rest is not a reward—it’s a requirement.

Whether that means cleaning your space, lighting a candle, or doing absolutely nothing… give back to you tod

Pinterest Ads

To expand the podcast’s reach beyond Instagram, I developed a Pinterest strategy focused on visual storytelling and search-based discovery. Pinterest performs well with digital art that links out, so each graphic directs viewers to the episode on Spotify. I designed reusable templates for consistency, along with custom one-off designs that reflect the theme and tone of each episode.