REPREVE Yoga Event
On June 10th, REPREVE® hosted an exclusive yoga class for notable press and influencers to showcase the products that use REPREVE fibers including yoga mat and hand towels, and a wide range of workout wear.
A curated group of 11 attendees heard from Eddie about the brand before enjoying a 30 minute class to test out the performance their gifted products. Afterwards they were treated to refreshments and snacks while mingling with REPREVE representatives to speak about the brand and its mission.
Additionally, in terms of social coverage guests had 80% posting conversion from gifted product via influencers. This resulted in deepened relationships with key media such as mindbodygreen, Oprah Daily, TODAY, W Magazine, and influencers such as JoeKenneth, Monica Richards and Caitlin Agustina.
Organic Gifting Overview
People gifted:10
Posts: 10
Reach: 26,512
Impressions: 27,905
Posting Conversion Rate: 80%
Key Takeaways
Smaller, more intimate events allow guests to gain knowledge of in-depth brand storytelling to craft brand features and perform well in providing high-value social content. The yoga event was a strong introduction to a new group of wellness creators we're excited to continue building relationships with. Additionally, we found that influencers were more engaged when they could experience the product firsthand and speak directly with brand experts.